THE media should help simplify complex scientific terminologies and inform the public in a language they can understand to show the benefits of science and engineering, says Higher Education Minister Nkandu Luo.
Professor Luo said there was need for an aggressive media campaign aimed at introducing interactive programmes to educate the public in a language they could easily understand scientific matters.
The minister said this yesterday in Lusaka at the launch of the Dziwa Science and Technology Media, in a speech read on her behalf by the director science and technology Jane Chinkunsu that the new organisation would contribute to the dissemination of science, technology and innovation.
“As you all know, the media play a vital role in information dissemination, However, this require an aggressive media that aim to introduce interactive programmes to educate the public in a language they can understand,” she said.
Prof Luo said Government attached great importance to matters of science and technology which she said led to the formulation of the Zambia National Policy and Technology as well as the Zambia vision 2030.
She implored the Dziwa Science and Technology Media (DSaT Media) to reach out to communities in the parts of Zambia in identifying and capturing innovations in health, agriculture and engineering.
Prof Luo encouraged DSaT Media to strive to connect schools and universities setups as that could be part of the innovation value chain to industries and the private sector in order to find practical applications for new scientific innovations
She expressed hope that DSaT Media would assist to interpret science through focused communication by engaging scientists and other key stakeholders.
And DSaT chief executive officer Veronica Mwaba said experts should engage the communities on the application and positive effects of science and technology in relation to health, education ICTs and the environment for the benefit of citizens.